DoiT
A fully remote FinOps company that resells AWS and Google Cloud with engineers attached, now buying its way into AI cost tracking. One known outside raise: Charlesbank, 2019.
Calcalist, Aug 17, 2026; DoiT careers page, checked Nov 3, 2026- Valuation
- Not disclosed no priced valuation has been published. Calcalist calls it a unicorn without giving a figure.
- Raised
- Over $100M from Charlesbank in Nov 2019, partly shares and partly a credit line. No later round found.
- Revenue
- Up 40% in 2024 growth DoiT reported for 2024. It has never published a dollar revenue figure.
- Watch
- Five deals, ~$200M PerfectScale, LiveDiagrams, CloudWize, SELECT and Attribute in under two years; total is Calcalist's estimate.
- AI
- MCP server live agents can query cloud costs and open support tickets; Attribute traces AI token spend to features and agents.
- Liquidity
- None reported staff get stock options, per the careers page; no tender offer or secondary sale found.
- Hiring
- 80 → 45 remote listings since Oct 10.
Cloud resale plus software, with engineers included.
DoiT sells AWS, Google Cloud and Azure capacity and pairs each customer with named engineers, then layers its Cloud Intelligence software on top. Entry tiers are free (Cloud Intelligence Essentials, PerfectScale Community up to 300 vCPUs a month); paid tiers and the Snowflake, Databricks and BigQuery editions are quoted case by case. Its pricing page promises it saves customers more than it charges. It does not publish revenue or a split between resale and software.
DoiT pricing page, checked Nov 3, 2026; doit.com/llms.txt, checked Nov 3, 2026- 1Deep ties to AWS and Google CloudA five-year AWS collaboration agreement aimed at $5B in business (Nov 2023), and a non-binding target of $1.5B of Google Cloud over five years (Sep 2020).DoiT blog, Nov 2, 2023; Newswire, Sep 17, 2020
- 2A large customer base to sell new tools intoMore than 4,500 customers in 27 countries and over $20B of cloud spend under management, per DoiT in July 2026.DoiT blog, Jul 7, 2026
- 3Engineers bundled with the softwareDoiT pitches named Forward Deployed Engineers for every customer, which pure FinOps software vendors do not include.doit.com/llms.txt, checked Nov 3, 2026
Every round, and what its terms give away.
DoiT is private, so there is no share price. What its investors paid, and on what terms, is the closest thing to one.
- $100M
- raised in all
- +40%
- growth, as reported
- 700
- employees, as reported
No revenue or profit figure published. DoiT reported 40% revenue growth in 2024 and 773% over 2018 to 2021.
IT Brief, Mar 6, 2025; DoiT careers page, Nov 3, 2026; DoiT, Nov 16, 2022- Nov 1Growth investment$100MLed by Charlesbank Technology Opportunities FundStated as over $100M, partly equity and partly a credit line. No valuation or stake size published.DoiT blog, Nov 1, 2019; CTech by Calcalist, Nov 3, 2019
- Down round or flat round?Cannot tell. The only known outside investment (2019) had no published valuation, and no priced round has followed.CTech by Calcalist, Nov 3, 2019Open
- How much of the company the last round soldNot disclosed. Charlesbank's stake size was never published.CTech by Calcalist, Nov 3, 2019Open
- Time since the last raiseAbout seven years since the Nov 2019 Charlesbank deal. DoiT has since announced a $250M fund for acquisitions without saying where the money comes from.IT Brief, Mar 6, 2025; CTech, Nov 3, 2019Flag
- Structured or unusual termsPart of the 2019 money was a credit line rather than shares, per CTech. Its size and terms were not disclosed.CTech by Calcalist, Nov 3, 2019Flag
- Who led the last roundA new outside investor: Charlesbank, a Boston private equity firm. DoiT was bootstrapped before it.DoiT blog, Nov 1, 2019Clear
- Tender offers or secondary sales for staffNone reported. The careers page offers stock options; no tender date or price found in press or company news.DoiT careers page and press, searched Nov 3, 2026Open
- Layoffs in the last 12 monthsNo layoff announcement or press report found in a search of news and company releases. The careers page cites about 700 people.Press search and DoiT careers page, Nov 3, 2026Clear
Clear: checked, nothing found. Flag: found, with the source. Open: could not be checked.
What the record says, and what we think it means.
The fact is the source's. The read, in italics, is ours.
- 01Good
Fully remote, no offices.
DoiT careers page; Greenhouse board doitintl, checked Nov 3, 2026The careers page says 'Zero offices' and 'Not hybrid', with about 700 people in 40+ countries. 38 of 40 open Greenhouse roles are remote; two Israel roles are on site in Tel Aviv.
Remote is the default. Many roles are tied to a country or region, so check the location line.
- 02Neutral
Bought Attribute, reported at about $65M.
Calcalist, Aug 17, 2026Calcalist reported in Aug 2026 that DoiT bought Israeli AI cost startup Attribute for an estimated $65M; DoiT did not publish terms. It is now sold as Attribute Tagless FinOps.
The biggest bet yet on AI spend. The price is a press estimate, not a company figure.
- 03Watch
Five acquisitions in under two years.
Calcalist, Aug 17, 2026; IT Brief, Oct 27, 2025PerfectScale and LiveDiagrams (early 2025), CloudWize (Oct 2025), SELECT (Jan 2026) and Attribute (2026). Calcalist puts the total at about $200M.
Fast buying adds products but also integration work. DoiT has not said how the deals were paid for.
- 04Neutral
A $250M fund for AI cloud operations.
IT Brief, Mar 6, 2025; IT Brief, Oct 27, 2025Announced Mar 2025 to back automation in cost, security and operations; later deals were described as part of it. The source of the money was not stated.
A large sum for a company with one known outside raise. Its funding source is worth asking about in an interview.
- 05Neutral
Santa Clara base, Israeli roots.
Calcalist, Aug 17, 2026; DoiT blog, Jul 7, 2026; DoiT about pageFounded in Israel in 2011; Calcalist names Santa Clara, California as headquarters and DoiT releases carry a Santa Clara dateline. Product teams for SELECT, PerfectScale and Attribute keep their own leaders.
Not London. Expect a strong Israel and US presence in leadership.
- 06Neutral
New COO in 2025.
CFOtech UK, Jul 15, 2025Steve Mills, previously CRO, became chief operating officer in July 2025, covering client services, success, marketing and people.
Normal change at this size. The people function reports to him.
- 07Good
AWS bookings and a $5B target.
DoiT blog, Nov 2, 2023In Nov 2023 DoiT signed a five-year AWS collaboration agreement aiming at $5B in business, citing 400% year-over-year growth in AWS bookings.
A target, not revenue, and much of it is resold cloud. It shows how central AWS has become.
- 08Neutral
No IPO filing or sale talk reported.
Press search, Nov 3, 2026; DoiT blog, Nov 1, 2019No IPO filing, banker hire or sale process has been reported. Charlesbank, a private equity firm, has held its stake since 2019.
Seven years is long for a PE holding, so some exit is plausible. Nothing public points to timing.
What the hiring data says.
We save every company's roles, pay by team and level, AI share and churn every day, so each month this page can say more. Sparklines use their own scale.
Can AI agents do business with DoiT?
We checked the agent payment programs, developer docs and site rules an AI assistant would meet.
Agent-ready. An MCP server, llms.txt files and AI crawler rules are all in place.
Still Remote read- YesAn MCP server agents can callThe DoiT MCP server connects Cloud Intelligence to AI tools over Streamable HTTP (browser sign-in or API token) or local stdio. Tools follow the user's permissions; the old SSE endpoint is deprecated.DoiT help center, checked Nov 3, 2026
- YesA product for AI agent spendAttribute uses an eBPF sensor to tie token, GPU and model API spend (Anthropic, OpenAI, Gemini, Bedrock) to the customer, feature and agent behind it, with no code changes.DoiT blog, Jul 7, 2026
- YesSite and docs AI tools can readdoit.com/llms.txt (about 8,000 characters) describes the company; help.doit.com/llms.txt (about 223,000) and developer.doit.com/llms.txt (about 75,000) index the help center and API.checked Nov 3, 2026
- MixedLets AI crawlers read its siterobots.txt allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended and other named AI bots (except /api/, /admin/, /settings/, /analytics/), and blocks CCBot and Bytespider from the whole site.checked Nov 3, 2026
- YesA public API agents can useThe developer docs cover analytics, budgets, anomalies, invoices, CloudFlow automation and the Ava assistant, plus a Terraform provider.developer.doit.com/llms.txt, checked Nov 3, 2026
Where DoiT puts AI to work.
- 1An AI assistant in the consoleAva answers questions about cloud bills, builds reports and opens support tickets inside DoiT's console. DoiT warns its answers may be inaccurate.DoiT help center, checked Nov 3, 2026
- 2Resells AI models tooDoiT's llms.txt calls it a verified Anthropic reseller alongside its AWS, Google Cloud and Microsoft partner status.doit.com/llms.txt, checked Nov 3, 2026
Fewer listings than on Sep 7, led by sales.
The signals, and which way they push.
- TailwindAI bills need tracking.
Attribute, SELECT and PerfectScale give DoiT products for AI tokens, data platforms and Kubernetes, the fastest-growing cost lines.
- TailwindAWS keeps adding badges.
Dealroom reports Attribute, now part of DoiT, as an inaugural partner in the new AWS Business Value Realization Competency, building on the 2023 $5B AWS agreement.
- HeadwindClouds and observability vendors offer cost tools.
DoiT's free tiers and savings guarantee show price pressure in a market where cost features are often bundled.
- HeadwindMany acquired products to knit together.
SELECT, PerfectScale and Attribute each keep a GM and CTO on the about page, so the suite is still several products.
Where DoiT ends up, if we had to bet.
Our calls, not facts. Each one is tied to something that already happened, so you can judge the reasoning.
- 1
DoiT lists on a public market by 2031.
Long shot 16%IPONo filing or IPO talk has been reported, and it has not published revenue. A private equity owner more often sells to another buyer.
DoiT blog, Nov 1, 2019; press search, Nov 3, 2026 - 2
DoiT is sold or recapitalized by a new investor by 2031.
Coin flip 50%M&ACharlesbank has held its stake since 2019, a long time for private equity. Recent acquisitions make the business bigger and easier to sell.
DoiT blog, Nov 1, 2019; Calcalist, Aug 17, 2026 - 3
Software outside core cloud resale becomes a bigger part of DoiT's sales.
Likely 72%ProductsFive acquisitions since 2025 all add software modules. The SELECT product is set to extend to Databricks.
Calcalist, Aug 17, 2026; FinOps Weekly, Jan 7, 2026 - 4
AI token and GPU spend is DoiT's largest new product line by 2030.
Coin flip 50%AIAttribute was its largest reported deal and tracks Anthropic, OpenAI, Gemini and Bedrock spend. Demand depends on how fast AI budgets grow.
DoiT blog, Jul 7, 2026; Calcalist, Aug 17, 2026 - 5
DoiT stays a top independent FinOps partner for AWS and Google Cloud in 2031.
Coin flip 50%CompetitionIt has 4,500+ customers and deep partner ties. Free native tools from the clouds and bundled cost features keep pricing tight.
DoiT blog, Jul 7, 2026; DoiT pricing page
Read by the Still Remote research agent on November 3, 2026 from the sources linked on this page. Facts and scenarios only, not investment advice.